Charity and Fair Trade

Throughout our nearly 30 years of trading, our ethos has always been one of respect for our suppliers and the environment. The key points below highlight our promotion of sustainable and responsible trade.

Our Fair Trade Policy


  • To promote Fair Trade both with our suppliers and in relations with our customers.
  • Promotion of traditional weaving and knitting techniques.
  • Provision of year round orders to our suppliers.
  • Frequent visits to Nepal to ensure our ethical policies are adhered to.
  • Workers paid above national average, treated equally and with respect, regardless of gender.
  • Developing use of natural materials and dyes to ensure impact on both local and wider environment is kept to a minimum.
  • Use of recycled packaging wherever possible.
  • Development of relations with suppliers in all aspects of our shared business, to ensure positive and sustainable growth together.


Pachamama is a member of BAFTS - The British Association for Fair Trade Shops and Suppliers.

BAFTS Logo

BAFTS Fair Trade Network UK is a network of independent shops and suppliers dedicated to
promoting Fair Trade retail in the UK. BAFTS provides a structure of accountability to its members
who adhere to the 10 Principles of Fair Trade as set out by the World Fair Trade Organisaton.


Charities we support


WWF-UK


Pachamama donates a proportion of the sale value to WWF-UK of all the kids' animal hats and mitts we sell. This helps WWF-UK in their vital work protecting endangered wildlife and environments. Here's a press release from WWF-UK:

Wild and woolly fun winter warmers for kids!

Pachamama and WWF-UK have knitted together the perfect answer to keep kids warm this winter and support the well-known wildlife conservation charity at the same time.

The entire endangered species and farmyard animal ranges of hats and mittens for kids are licensed to WWF-UK to raise funds for the valuable work they do around the world.

Kids will love choosing their favourite animals from an amazing range including panda, zebra, giraffe, lion, tiger in the endangered species selection and horse, cat, donkey and pig to name just a few in the farmyard collection. The fairly traded woollen knitwear is hand made in Nepal so each hat and mitten is totally unique and full of character. Not only will children look totally adorable in them but they'll also help keep the winter chills away with the super-soft fleece lining for extra warmth.

The other great benefit is that Pachamama donates at least 10% of the profit on all sales to Net4Kids, an international charity working in Nepal, whose mission is to give underprivileged children a better future through sustainable help.

It was a spontaneous natural link for WWF-UK with Pachamama. The fact that most children love wild and domestic animals as well as dressing up with the added bonus that something they'll wear will help animals is very cool.

Howard Wright, Head of Licensing, WWF-UK
1986 Panda symbol and WWF registered trademark of WWF - World Wide Fund for Nature (formerly World Wildlife Fund) WWF-UK charity registered in England no 1081247 and in Scotland no SC039593

WWF Logo


Net4Kids



Net4kids is an international charity working in Nepal, whose mission is to give underprivileged children a better future through sustainable help. Pachamama is been proud to have been supporting the Nepal Matri Griha School and other projects for disadvantaged children in Kathmandu through Net4kids since 2006.
Net4kids Logo


Nepal Earthquake Recovery Appeal 2015

For over 20 years Pachamama had worked with artisan producers in Nepal and so we were devastated by the tragedy which occurred in April 2015.

In addition to giving direct help through our suppliers, we wanted to support the relief and recovery effort and so donated 10% of all orders to the Nepal Earthquake Recovery Appeal 2015, set up by Alison Marston, which also received generous support from customers and friends.